Buzzflikr Blogs: Debra’s Interviews

Buzzflikr Client CRATE INTERIORS Uses Twitter to Reach Clients

Featured on the cover of this month’s Conde Nast Traveler (”21 Twitterers to Follow”), social media has become the go-to platform for branding building and messaging.

Although lampooned on late-night shows like SNL, social networks like Facebook and Twitter provide instant gratification to a technology obsessed world. Even if it’s just about the mundane minutes of our lives, we crave connection, information and above all entertainment.

And day by day our buzzworthy team observes small businesses, growing brands and corporations jumping into the game. After all it’s a great platform for announcing time-sensitive special offers, exclusive deals, insider scoop and insights from the moguls we most admire.  Our client CRATE INTERIORS uses Twitter and Facebook actively to reach clients in Southern California and resort markets thru Mexico. Check out our handy feed that displays social media updates directly onto their landing page:  

But in chat rooms across the net, the debate continues. Is it a valid form of marketing, advertising and PR? Will it survive the present fad? Well, we says yes. Think about it - it’s a real-time conversation reaching directly to phones and desktops all day long. Big business indeed, so get in while it lasts. Twittter is the new crack!

If you attended LA Market Week over the last few days, no doubt you visited our tandem CATCH A BUZZ Lounges at FOCUS Tradeshow and TRANSIT Shoe Show, Penthouse 13A-B. Our street teams tweeted live with soundbites on exhibiting brands, trend insight and tips for making the most of social networking tools. We poured organic coffee, teas and dispensed free advise on brand building in the digital era. Many apparel entrepreneurs visited our lounge, got set up on facebook for the first time and brainstormed about how to increase sales online. Watch this space for more news and success stories from Buzzflikr, the industry’s first online publicist

CATCH A BUZZ Lounge | Wine and Cheese Tasting

“There’s a fine line between being informative and annoying,” says the childrenswear founder of Mimi and Maggie.  This truthful nugget popped out as we were chatting this morning about the value of online communication.  For these industry vets, it’s a top priority to ensure that everything they do is consistent with the distinctive flavor of their handcrafted kids brand.

On one hand, there’s tremendous opportunity to reach retailers, editors and consumers thru all the many exciting channels of new media now at our disposal. On the other, just one eblast or tweet too many, and you’ve tipped the scales into unredeemable spam.

Don’t forget, you’re creating a permanent, trackable brand presence on the web.  These links, comments and posts never go away.  How will you use these communication tools today?

Mimi and Maggie Create Artistic Gear for Fearless Girls

You know what they say, 80% of the time we’re successful by using just 20% of our abilities. In other words, our genius lies in focusing on our areas of expertise and leaving the rest to others.

In this Digital Era many small business owners They feel unsure about using online communication to promote their brands. They know it’s important but it’s not their expertise or focus. Neither should it be.

Here’s our 2 cents: Concentrate on running a great business and delegate these functions to someone who can commit to doing it. Planning meaningful blog entries, posting news to facebook or twittering about your latest buzz is quite possibly the most effective strategy for promoting your company. It should be conducted as a cohesive part of your business growth strategy and handled by someone with a passion for these activities.

Need help figuring out your 80/20? Let’s talk!

Zappos CEO Uses Facebook to Connect

Face it, a proactive twitter campaign IS time consuming. First, you need followers then you need something compelling to talk about. And of course that all-important time element to make it a regular gig. But this new media DOES generate worthy return on your hard-earned investment because of consumer interest. Tweets are simply the hottest newest thing, and this immediacy is exactly what our market requires today.

At Buzzflikr we tweet editors and clients with news, event reminders and updates plus run these campaigns for clients. It has definitely generated new leads and eyeballs to our business and can do the same for you. Want to start your own Twitter campaign? Let’s talk!

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