Buzzflikr Blogs: Debra’s Interviews

“There’s a fine line between being informative and annoying,” says the childrenswear founder of Mimi and Maggie.  This truthful nugget popped out as we were chatting this morning about the value of online communication.  For these industry vets, it’s a top priority to ensure that everything they do is consistent with the distinctive flavor of their handcrafted kids brand.

On one hand, there’s tremendous opportunity to reach retailers, editors and consumers thru all the many exciting channels of new media now at our disposal. On the other, just one eblast or tweet too many, and you’ve tipped the scales into unredeemable spam.

Don’t forget, you’re creating a permanent, trackable brand presence on the web.  These links, comments and posts never go away.  How will you use these communication tools today?

Mimi and Maggie Create Artistic Gear for Fearless Girls

You know what they say, 80% of the time we’re successful by using just 20% of our abilities. In other words, our genius lies in focusing on our areas of expertise and leaving the rest to others.

In this Digital Era many small business owners They feel unsure about using online communication to promote their brands. They know it’s important but it’s not their expertise or focus. Neither should it be.

Here’s our 2 cents: Concentrate on running a great business and delegate these functions to someone who can commit to doing it. Planning meaningful blog entries, posting news to facebook or twittering about your latest buzz is quite possibly the most effective strategy for promoting your company. It should be conducted as a cohesive part of your business growth strategy and handled by someone with a passion for these activities.

Need help figuring out your 80/20? Let’s talk!

Zappos CEO Uses Facebook to Connect

Face it, a proactive twitter campaign IS time consuming. First, you need followers then you need something compelling to talk about. And of course that all-important time element to make it a regular gig. But this new media DOES generate worthy return on your hard-earned investment because of consumer interest. Tweets are simply the hottest newest thing, and this immediacy is exactly what our market requires today.

At Buzzflikr we tweet editors and clients with news, event reminders and updates plus run these campaigns for clients. It has definitely generated new leads and eyeballs to our business and can do the same for you. Want to start your own Twitter campaign? Let’s talk!

Follow us here: Facebook | Twitter

Flinging open the newly stenciled doors to its expanded 7,000 sq ft Resource Center, Fashion Business Inc. hosts its open house tonight and invites one and all. This event marks a significant benchmark for the non-profit organization that serves as a small business incubator for fashion and textile brands. By partnering with Microsoft, Brother International and others the FBI is poised to offer much-needed seminars, retraining programs and business coaching to fledgling brands in this changing economy.

Buzzflikr is pleased to support the FBI with PR and marketing oversight. We invite you all to attend this evening’s celebration and design your own custom tee at the On Demand Printing Center, courtesy of our fab friends and organic tee shirt makers, bgreen.

BGreen Sponsors FBI Open House Tonight

Fashion Business Inc. has announced ambitious growth plans this year, in spite of the troubled economy. Leveraging its expertise in employee training, small business coaching and monthly seminars, FBI has expanded its services to the fashion industry by partnering with Microsoft.  Together, the two companies offer free retraining programs targeting displaced apparel and textile workers.

Founder Frances Harder spoke to Buzzflikr about her commitment to cultivating emerging fashion brands.  “Times are tough for the apparel industry, but we offer the tools to innovate and get thru it,” she explains.

To accommodate this expansion, FBI has moved its Resource Center to a larger, newly renovated 7,000 square foot facility in the California Market Center.  Here the non-profit organization will be able to expand its monthly curriculum and serve more members than ever.  Proof positive that innovative thinking is just what we need in this market to survive and thrive!

Frances Harder Expands Training Curriculum at FBI

Catch a Buzz with Buzzflikr this week at the FOCUS ecolounge during LA Market Week. Meet our busy, buzzy team of cute interns and enjoy complimentary coffee all day or beer and wine all evening. We’ll share tips for building your brand’s online profile, making the most of blogs, SNs, Tweets and the many amazing web tools we use everyday. Join us and take the sting out of PR!”

Catch a Buzz with Buzzflikr

Search engine optimization could very well save the day in this turbulent economy. And according to Sally Falkokw (fellow South African PR guru, prolific speaker and blogger) it’s possibly our greatest PR weapon for helping brands build buzz.

The results of proper SEO can be astounding. No surprise there since search engines help us find everything we need these days. And while dollars are tight, we’re conducting more pre-purchase research than ever before.

So, what’s your online profile like? Are you maximizing key words on your company’s website, blog, press releases and product information? Do you know how to drive consumer traffic and click-thrus directly to your site?

As the industry’s first “online publicist” Buzzflikr offers web expertise across a broad platform of brand building services. Our SEO Package is a healthy diagnostic for your business, providing clear insight and support for getting your company noticed. Call us and get optimized today!

According to the gurus at Bulldog Reporter, the impact of new media has revolutionized the way companies promote their brands. Just think about the Dove soap commercial stumbling onto YouTube or how President Obama used Twitter to broadcast his campaign news.

Social Network Icon

This momentum is propelling us into a new era of brand messaging and marketing called PR 2.0 - the nextgen of online public relations. Are you effectively using social networks to deliver your company messages? Does your corporate blog contain the content most relevant to your readers? Want to pump up visibility and readership thru SEO techniques?

Let us help. We’re working hard to be the industry’s first “online publicist” and leverage our interests and natural skill as online addicts on behalf of our editors and clients. And as we say around here, that’s sweet!

Did you know bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years?? A new report by Technorati analyzed an average work week on their site which covered five broad topic areas relating to the state of blogging: Who bloggers are, how they blog, blogging for profit and brands in the blogosphere. An excellent roundup of these stats appears on the Inside Outdoor Retailer blog.
Read the full post here.

We here at Buzzflikr believe blogging IS WOM in the new economy. It’s how consumers endorse brands they love. Except thanks to web 2.0 it’s within earshot of thousands of their very bestest global friends! And exactly why our new PR agency focuses on this segment of media outreach on behalf of our emerging brands. Keep reading here on our hive and watch us grow!