Buzzflikr Blogs: Debra’s Interviews

Surfing the net this morning I discovered the seductive world of Polyvore sets. Now any style addicted blogger worth her technorati ranking will know what this is. A destination for creating the most magical modd boards from anything and everything for sale on the web. It’s a shopping cart meets art school dream. Check out my first one:

Surfing the net this morning I discovered the seductive world of Polyvore sets. Now any style addicted blogger worth her technorati ranking will know what this is. A destination for creating the most magical modd boards from anything and everything for sale on the web. It’s a shopping cart meets art school dream. Check out my first one:

Our CATCH A BUZZ Lounge caught the attention of Apparel News during LA Market Week, as our staffers tweeted live from the show, broadcasted trend tips and brought high potential brands to the industry’s attention. Our digital media lounges were stationed at FOCUS and TRANSIT tradeshows on the penthouse floor and attracted 3x as many visitors, exhibitors and retailers as last season. Thanks to the California Market Center for hosting us, StyleChick for collaborating on YouTube interviews and our fabulous beverage sponsors for keeping us hydrated! xoxoxo

Apparel News Features our CATCH A BUZZ Lounge

Ever since we met the team from Matiko Shoes at LA Market Week last season, we’ve jonzed hard for their footwear magic. Every silhouette is positively buzzworthy, every heel height is this season’s must have! I’ve been tottering around in the Pabla Gladiator Wedge, 4.5″ of pure urban vixen vamp - without the toe-crunching torture of course. These expertly crafted strappy sandals are cushy in the footbed, highly breathable and only look dangerous. Get yours at the fab new Matiko Shoes website.

Pabla Pewter by Makito Shoes

Ximena Valero’s debut show opened LA Market Week and grabbed front page ink at Apparel News. The runway event was hosted by our friends and clients Fashion Business Inc., powered by Buzzflikr PR and drew a standing room crowd to FBI’s new headquarters at the CMC.

The Mexican-born designer has recently claimed West Coast soil to develop her brand and reposition manufacturing. She participated in FOCUS with a booth right next to Buzzflikr’s CATCH A BUZZ Lounge, met with several editors and opened one new retail account. The collection of drapey jersey silhouettes is represented at several marque boutiques in Los Angeles. We are excited to be collaborating with this talented young designer, so watch this space for more news!

Ximena Valero Scores Apparel News Cover

If you attended LA Market Week over the last few days, no doubt you visited our tandem CATCH A BUZZ Lounges at FOCUS Tradeshow and TRANSIT Shoe Show, Penthouse 13A-B. Our street teams tweeted live with soundbites on exhibiting brands, trend insight and tips for making the most of social networking tools. We poured organic coffee, teas and dispensed free advise on brand building in the digital era. Many apparel entrepreneurs visited our lounge, got set up on facebook for the first time and brainstormed about how to increase sales online. Watch this space for more news and success stories from Buzzflikr, the industry’s first online publicist

CATCH A BUZZ Lounge | Wine and Cheese Tasting

LA Market Week is coming up next weekend, everyone! Catch A Buzz with us at the FOCUS Lounge - we’re pouring organic teas, coffee, beer and wine… and of course dispensing free marketing & PR advise and tips for expanding your online brand profile. Come meet the team!

Buzzflikr's CATCH A BUZZ LOUNGE

“There’s a fine line between being informative and annoying,” says the childrenswear founder of Mimi and Maggie.  This truthful nugget popped out as we were chatting this morning about the value of online communication.  For these industry vets, it’s a top priority to ensure that everything they do is consistent with the distinctive flavor of their handcrafted kids brand.

On one hand, there’s tremendous opportunity to reach retailers, editors and consumers thru all the many exciting channels of new media now at our disposal. On the other, just one eblast or tweet too many, and you’ve tipped the scales into unredeemable spam.

Don’t forget, you’re creating a permanent, trackable brand presence on the web.  These links, comments and posts never go away.  How will you use these communication tools today?

Mimi and Maggie Create Artistic Gear for Fearless Girls

You know what they say, 80% of the time we’re successful by using just 20% of our abilities. In other words, our genius lies in focusing on our areas of expertise and leaving the rest to others.

In this Digital Era many small business owners They feel unsure about using online communication to promote their brands. They know it’s important but it’s not their expertise or focus. Neither should it be.

Here’s our 2 cents: Concentrate on running a great business and delegate these functions to someone who can commit to doing it. Planning meaningful blog entries, posting news to facebook or twittering about your latest buzz is quite possibly the most effective strategy for promoting your company. It should be conducted as a cohesive part of your business growth strategy and handled by someone with a passion for these activities.

Need help figuring out your 80/20? Let’s talk!

Zappos CEO Uses Facebook to Connect

Face it, a proactive twitter campaign IS time consuming. First, you need followers then you need something compelling to talk about. And of course that all-important time element to make it a regular gig. But this new media DOES generate worthy return on your hard-earned investment because of consumer interest. Tweets are simply the hottest newest thing, and this immediacy is exactly what our market requires today.

At Buzzflikr we tweet editors and clients with news, event reminders and updates plus run these campaigns for clients. It has definitely generated new leads and eyeballs to our business and can do the same for you. Want to start your own Twitter campaign? Let’s talk!

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You’ve read about it in the New York Times, Selectism, Men Style and many others.  Pantone is red hot and actively collaborating with the world’s hippest brands to bring its color vision to life.  

Recent hook ups with Uniqlo, The Gap and Fine Paints of Europe have galvinized cult status for the world’s leading color authority.  Now, the New Jersey-based firm makes tracks to the West Coast in partnership with Seavees to launch a limited edition range of sneakers debuting tonight at Fred Segal.  An installation based on vintage paint chips hangs in Conveyor where the California Cool kicks are on display.  Don’t miss it!

Design for Seavees x Pantone Display at Conveyor

Flinging open the newly stenciled doors to its expanded 7,000 sq ft Resource Center, Fashion Business Inc. hosts its open house tonight and invites one and all. This event marks a significant benchmark for the non-profit organization that serves as a small business incubator for fashion and textile brands. By partnering with Microsoft, Brother International and others the FBI is poised to offer much-needed seminars, retraining programs and business coaching to fledgling brands in this changing economy.

Buzzflikr is pleased to support the FBI with PR and marketing oversight. We invite you all to attend this evening’s celebration and design your own custom tee at the On Demand Printing Center, courtesy of our fab friends and organic tee shirt makers, bgreen.

BGreen Sponsors FBI Open House Tonight

Catch a Buzz with Buzzflikr this week at the FOCUS ecolounge during LA Market Week. Meet our busy, buzzy team of cute interns and enjoy complimentary coffee all day or beer and wine all evening. We’ll share tips for building your brand’s online profile, making the most of blogs, SNs, Tweets and the many amazing web tools we use everyday. Join us and take the sting out of PR!”

Catch a Buzz with Buzzflikr

The buzz is all about Pantone x Seavees and the launch of their 1963-PMS inspired limited edition sneakers. Don’t miss the debut at Fred Segal this week, Thursday 19 March from 5-8p. Music by Irons, a color-infused bar hosted by Skyy Vodka and powered by our Buzzflikr team.

Pantone x Seavees Limited Edition Sneakers Launch @ Fred Segal

If you’re anywhere near Lalaland on Earth Day (and heck its practically the birthplace of all things eco), then head to The Way We Wore on April 22 for a celebration of reclaimed, revived and repurposed.

Legendary proprietress Doris Raymond debuts her Out of the Ordinary collection, a celebration of restored 20th century fashion. Participating designers include many of my personal faves including Katayoni Adeli, Madga Berlinger and badboy Jeremy Scott (thx for the front row tix @MOCA!).

Susan Henry of SHADES is the night’s hair mistress and will showcase her non-toxic all natural hair care range while green expert Paige Padgett handles makeup. To find out more, follow us here and see you there!