Archive for the ‘Kids’ Category
Chatting with Mimi and Maggie
“There’s a fine line between being informative and annoying,” says the childrenswear founder of Mimi and Maggie. This truthful nugget popped out as we were chatting this morning about the value of online communication. For these industry vets, it’s a top priority to ensure that everything they do is consistent with the distinctive flavor of their handcrafted kids brand.
On one hand, there’s tremendous opportunity to reach retailers, editors and consumers thru all the many exciting channels of new media now at our disposal. On the other, just one eblast or tweet too many, and you’ve tipped the scales into unredeemable spam.
Don’t forget, you’re creating a permanent, trackable brand presence on the web. These links, comments and posts never go away. How will you use these communication tools today?
Mimi and Maggie Create Artistic Gear for Fearless Girls
