Buzzflikr Blogs: Debra’s Interviews

The celebrity fueled rock and roll tee shirt range from innovators Peter Prince, Louis Liu and photog Mike Rock are fresh off their debut at New York Fashion Week last month. Tonight they launch in Lalaland with a soirre hosted by Evan Ross at Guys and Dolls on Beverly Blvd.

Peter Prince Celeb Collage

The edgy tees are favored by Rihanna, Taylor Momsen of Gossip Girls and Josh Madden of Good Charlotte. View the Spring/Summer 2010 capsule collection and super sexy video at Peter Prince.

Every girl’s revenge fantasy involves high heels. And mine come from the design gurus at MATIKO. Their beautiful Akayla wedges are swathed in supple you’re-outta here suede, drop-dead gold leather laces and gleaming never-call-again studs.  The 3.75″ wedge secures your lofty perch in comfort while showcasing that suddenly single pedicure.   I’ve already road-testing these sexy stunners at Los Angeles Market Week and a grueling day of developer presentations South-of-the-Border.  They worked the room so I didn’t have to.  Fulfill your fantasy now before the Matiko summer sale ends.

Revenge Fantasies Swathed in Suede

“There’s a fine line between being informative and annoying,” says the childrenswear founder of Mimi and Maggie.  This truthful nugget popped out as we were chatting this morning about the value of online communication.  For these industry vets, it’s a top priority to ensure that everything they do is consistent with the distinctive flavor of their handcrafted kids brand.

On one hand, there’s tremendous opportunity to reach retailers, editors and consumers thru all the many exciting channels of new media now at our disposal. On the other, just one eblast or tweet too many, and you’ve tipped the scales into unredeemable spam.

Don’t forget, you’re creating a permanent, trackable brand presence on the web.  These links, comments and posts never go away.  How will you use these communication tools today?

Mimi and Maggie Create Artistic Gear for Fearless Girls

Our friends and clients over at PANTONE have been busy in the last few months - not making products, but making products better! Their color-of-the-year themed pop-up shop with The Gap in New York created sparks amongst fashionistas and editors worldwide.

Next up, the highly anticipated shoe launch of limited edition sneakers with Cool Cali brand SEAVEES - debuting this week at The World Shoe Association in Las Vegas. Of course the blogger and online publishing community is already on top of this big, bright news popping up in Paper, Selectism, We Are the Market, Mens Style and our fave Design Nomad.

Yesterday shockwaves rocked the internet as Nicole Richie hit the streets in a flirty silk camisole by top LA designer Rozae Nichols. Within 5 minutes of the web postings, Rozae received over 75 inquiries for the top, just from eager bloggers alone.

Buzzflikr caught up with her yesterday as her entire studio scrambled to find yardage of the firm’s signature cream and navy leaf print and fill the orders. Here’s how it happened:

The cami was purchased at Ron Herman by Nicole’s stylist. It wasn’t product placement or a gift. But the impact of this siting was enormous- consumers all over the world wanted this top yesterday and hit the Rozae Nichols website to find out more. As ambassadors of online marketing and internet sales, we here at Buzzflikr believe passionately in this future of global brand development and are working hard to promote our clients in this exciting new space.

Keep reading this blog for more interviews from the trenches and watch our hive grow….!

Last week, we caught up with Apparel News editors to discuss this redhot West Coast phenom. Here’s what they said in today’s Retail Report: Pop-up shops continued to make a big splash in the past year. Seemingly every retailer, including Target, JC Penney and fashion lines—and even record labels and liquor companies— sought sales and media exposure with these short-term stores, which are typically based in temporarily vacant storefronts. These flashy blitzes of retail are a good way of creating a high profile without paying a heavy price or making a deep investment, according to retail analyst Mercedes Gonzalez, director of the New York–based Global Purchasing Cos. Link to the full story here and read Buzzflikr’s report on designer pop-up shop Shoe Bliss, just opened in West Hollywood.