Extreme Pain Wows Crowds at Beijing Game
Fresh back from the Beijing Games, Extreme Pain Gear founder Glenn Dietz was front row at the outrageous opening ceremony, hopnobbed with US athletes and took a stroll along the Great Wall - all the while wearing styles from his new mens range, of course! The Extreme Pain gang has cultivated a solid following amongst marshal arts gurus, surf-skate heroes and a growing fan base of handsome tough guys who’ve lived a little. The company’s complex artwork is created by a rotating roster of graphic glitterati and is highly collectible within this rapidly growing niche market.
“We’re constantly amazed by the response to our products at shows,” exclaims Deitz. ”At MAGIC last season we had the union crews, firemen and security guys hogging the booth to meet our team. They could relate to the strength of our images and messaging. Coming from these everyday heroes, it was a true compliment.”
Watch for the company’s spinoff womens range, Kaizen, making its debut at upcoming fall tradeshows nationwide. To order one of your own, browse the Extreme Pain Gear website. Just don’t blame us if your shopping cart jumps from zero to a dozen in 10 seconds!!
