The Business of Style
As the CEO of Buzzflikr, I’ll be using this space to blog about the business of style. Watch for interviews with our very creative entrepreneurs and be the first to learn how they’re growing the buzzworthy brands of tomorrow - today! If you’ve got an insider story to share, please email me. Thanks for visiting our hive, Debra
THE DEFINITION OF LUXURY DENIM
Source of Treasure is a new high end denim brand, designed to compliment a luxury lifestyle. A fusion of India’s Bollywood movie culture and pure American Vintage, give rise to denim that has a cashmere-soft feel and a perfect fit that hugs every curve. East meets West. Blending the rich tradition of hand embroideries with colorful appliqués and unique embellishments such as encrusted crystals.
Source of Treasure is an eco friendly brand, perfecting a modern form of ethical luxury with the best of today and days gone by. The fine hand-woven cotton comes from the foothills of Northern India. Woven on traditional wooden selvedge looms then treated with natural indigo dye and dried in the sun. It prides itself on the labor-intensive processes involved like sanding, fading and revolutionary washes. Elevating denim to new heights that will embrace a sexy but cool image with elegance, attitude and confidence.
The innovative styling and beauty of these jeans have a unique appeal and bring a renewed spirit to the world of luxury denim. Designed with emotion for the woman who wants to have that individual look, not looking like anyone else. These jeans must be seen, to really appreciate the rich embroideries and exquisite embellishments.
http://www.sourceoftreasure.com
Source of Treasure
22 Jul 08 at 12:26 pm