In the News >> LA’s Best Pop-up Shops
Last week, we caught up with Apparel News editors to discuss this redhot West Coast phenom. Here’s what they said in today’s Retail Report: Pop-up shops continued to make a big splash in the past year. Seemingly every retailer, including Target, JC Penney and fashion lines—and even record labels and liquor companies— sought sales and media exposure with these short-term stores, which are typically based in temporarily vacant storefronts. These flashy blitzes of retail are a good way of creating a high profile without paying a heavy price or making a deep investment, according to retail analyst Mercedes Gonzalez, director of the New York–based Global Purchasing Cos. Link to the full story here and read Buzzflikr’s report on designer pop-up shop Shoe Bliss, just opened in West Hollywood.